Our products range from school agendas to paper and fabric items for students and for free time use, targeting boys and girls of all ages.
Franco Panini Scuola's successes are primarily linked to its school diaries and agendas. The firm's leadership position is linked to the originality and excellence of the content matter it produces, reflecting the Franco Cosimo Panini Editore group's vocation as a publishing concern. Comix, our top brand, has acquired a 'cult' following among kids of all age ranges. Comix started out as a weekly magazine distributed via the newsstands. It then became an agenda in 1994, and is currently Italy's best–selling school agenda. Apart from Comix, our range of agendas and diaries for youngsters include many very popular brands.
Complementary to our publications are our many collections distributed via our stationery sector channels. Franco Panini Scuola produces paper products, fashion accessories, and gadgets for school and free time use. We target kids from all age groups. Franco Panini Scuola is also known for its vast range of greeting cards, gift wrapping paper products and calendars.
Franco Panini Scuola manages a large, diversified brands portfolio, including major internationally–famed and popular Italian brands.
Franco Panini Scuola's portfolio includes more than twenty leading brands within the domestic or global marketplaces. Some are proprietary and others are subject to licence agreement. We have stipulated agreements with large corporations (e.g. Walt Disney Company, Marvel, Warner Bros., DC Comics), and we hold licences for such leading brands as WWF, Tokidoki, Figurine Calciatori Panini, Emily The Strange, Denny Rose. Within the ambit of our diary and agenda publishing activities, we own the Comix brand, marketed alongside other successful brands such as Roma Calcio (Rome's football team), Colorado Cafè, Guinness World Record and Sette in condotta.
Franco Panini Scuola operates via stationery shops and organized mass distribution channels. Our sales network is made up of about fifty tied–agents operating in all zones.
Our sales network is made up of about fifty tied–agents operating in all zones. The team covers more than 8,000 outlets throughout Italy, including small stationery stores, mega–stores, major chains and the organized mass distribution sector. Our efficient system, with its extensive outreach, has enabled Franco Panini Scuola to conquer the sector's leadership position.